I work primarily with two audiences, there’s plenty of overlap, but enough differences that the offers and outcomes vary:
HOW WE HELP ARTISTS
A starting point. A detailed map of what’s working, what’s not, and an actionable plan to move forward.
Define and price your core offers, clarify your messaging, and guide the client process with confidence.
Monthly support to help you refine, decide, and keep momentum after the initial work.
HOW WE HELP SOLO CREATIVES & SMALL STUDIOS
Positioning & Messaging Sprint
Define what makes you distinct, clarify your value, and sharpen your messaging across proposals, website, and conversations.
Productization of Services Sprint
Take your services from custom and scattered to structured and profitable. We’ll refine packages, pricing, and client pathways.
A trusted outside partner to help you adapt, refine, and keep moving in the right direction.
Where to Start
Every engagement starts with a Discovery Call. If it feels like a fit, we begin with an Assessment & Roadmap.
“This guy’s normal. This guy’s great.”
-Grant Petersen, Rivendell Bicycle Works
“We gained A LOT of confidence… we know for a fact that we're on the right track and what we're doing is going to be way more impactful than what we were doing.”
-kellen hazelip, naomi furniture
“The shift in mindset has me focused and concentrating my productivity on achieving my goals.”
Clarity First: The Assessment + Roadmap
Our flagship starting point. A diagnostic process that evaluates where you're at, identifies what needs to change, and gives you a clear, actionable plan for how to get there.
It's not coaching. It's not a course. It's a strategic conversation designed to help you make progress faster.
What you get:
Clarity on what’s working, what’s not, and what to do next
A tailored roadmap with clear priorities and approach
A chance to zoom out and make confident, aligned decisions
Who it's for: Anyone feeling stuck, unclear, or spread thin—ready to get honest and make decisions.
Timeline: ~2 weeks
Price: $750
OFFERS & COMMUNICATION
You have some traction but lack structure. You get opportunities, but maybe not enough of them or maybe you find it hard to say no, even when they don’t feel like a good fit. You custom quote everything, so you don’t always make enough and you’re not sure how to know whether you should do something or not. You want more “right-fit projects” but honestly don’t know how to cultivate them, so you stay stuck saying yes to whatever comes in your inbox.
If you want consistency, the key is to stop adding chaos. If you want to stop reacting, you’ll need direction.
Together we’ll define your key offers, price them appropriately, clarify your messaging, and build a system you can actually run.
You’ll walk away knowing exactly how to articulate your offer when someone inquires—and how to guide the terms and the process from there. You’ve done this work more times than your clients have bought it. This is about owning your expertise & uniqueness and charging for it.
What you get:
Clear, confident language to explain what you do and how it works (and get the right people to say yes)
Structured offers with pricing, scope, and defined outcomes
A simple framework to guide your process & client conversations, so you’re not reinventing every project
Confidence to own your expertise and set the terms of your work
Who it's for: Artists, consultants, creatives, and service providers with experience, ready to tighten up and attract better-fit work and higher margins for the value they already provide.
Timeline: ~4 weeks
POSITIONING AND MESSAGING SPRINT
You’re good at what you do, but you don’t always know how to explain it. Potential clients come in the door, but too often the conversations drift toward price instead of value—or worse, they leave unclear about why you’re different from the next studio. You’ve got skills, but without sharp positioning and clear messaging, the right projects don’t always find their way to you.
When you can articulate your value in a way that resonates, it changes the conversation. Instead of competing on execution, you lead with expertise. Instead of being compared to everyone else, you stand apart.
Together we’ll define your unique position in the market, clarify the language you use in proposals and conversations, and run a light audit of your offers to identify where alignment is breaking down.
What you get:
A clear positioning framework that defines your difference and your value
Messaging you can use right away in proposals, your website, and client conversations
A light audit of current offers & packaging to show where refinement is needed
Confidence to move past “generic studio” and start being chosen for what only you can do
Who it’s for: Solo creatives and small studios who have traction but feel hard to differentiate, stuck in custom work, or too often negotiating from a place of weakness.
Timeline: ~4 weeks
PRODUCTIZATION OF SERVICES SPRINT
You’ve got projects, but every one of them feels like reinventing the wheel. You custom quote everything, scope creep is common, and it’s hard to know if you’re charging enough—or if you should say yes at all. You’re great at the work, but the lack of structure keeps you reactive instead of in control.
The truth is, consistency comes from clarity. If you want better margins, better clients, and a business that doesn’t depend on chaos, you need offers that are defined, repeatable, and aligned with your expertise.
Together we’ll refine your service structure so it’s clear, easy to buy, and easier for you to deliver. We’ll tighten up pricing, scope, and outcomes, so you can stop second-guessing and start leading the process with confidence.
What you get:
Defined service packages that reflect your expertise and eliminate guesswork
Pricing and scope frameworks that protect your margins and reduce client friction
Clear entry points so prospects know exactly how to start working with you
A structure that supports both creative freedom and business sustainability
Who it’s for: Solo creatives and studios who are tired of reactive quoting, ready to stop saying yes to everything, and want offers that bring in the right clients at the right price.
Timeline: ~4 weeks
ONGOING 1:1 ADVISORY
Some people need a partner in their pocket. After your Assessment or Sprint, you can continue working together monthly. We’ll adjust your strategy, answer questions, workshop decisions, and keep things moving.
No pressure, no fluff. Just thoughtful support to help you stay clear and confident.
What you get:
Ongoing conversations to keep momentum and solve issues as they come up
A second brain and outside perspective as things evolve
Accountability and guidance so you don’t get stuck again
Who it's for: Clients who've already done an Assessment or Sprint.
Who This is For:
We work with creative humans, independent professionals and small business owners who:
Are great at their craft but need to reach a more aligned community.
Want clearer focus, and a sustainable roadmap to follow.
Want structure and clarity—without feeling boxed into a rigid model.
Are launching something new and need help navigating it.
If that sounds like you, let’s talk.
Why Choose Middle Management?
We simply help you communicate what you know clearly. We help you refine where to focus, how to communicate, look and present your perspective so that it matches your value.
We cut through the noise. No random tactics—just clear, practical steps tailored to your work.
We focus on your goals. Not every business needs to scale. Some just need to be more profitable, structured, and consistent. That’s who we help.