We believe independent practices should thrive based on what actually makes them unique and make it easy to do more of the work they want. With 15+ years of experience working with independent artists, brands and business owners, we have learned the most impactful ways to help people clarify what they do, the value they provide and how to reach the people that need it.
CLARITY FIRST
Our philosophy and most common starting point. A focused conversation + assessment + roadmap that names your goals, surfaces opportunities, and sets a simple plan. You leave with less overwhelm, more confidence, and the next three moves, so you can stop guessing and start building.
OWN YOUR DIFFERENCE
Stop competing on generalities. We help you name and lean into what makes you unmistakably you, so better-fit clients recognize it fast and self-select. You’ll get language to help you communicate effectively and efficiently. (BigBranding calls this “positioning” and messaging.” This is the practical version.)
PACKAGE YOUR PRACTICE
You’ve done enough projects to know what works, what’s profitable and that custom everything takes too much time. We help you define your best offers so they’re easier to say yes (or no) to. We define offer tiers, boundaries, and simple price rules so quoting gets faster, there’s less back and forth, and projects feel good to deliver. (BigBranding calls this “productization.” It just makes it easier to discuss, sell and deliver.)
SHOW UP WHERE IT MATTERS
You don’t need to be everywhere; you need to be obvious in the right place. We help you choose your primary channel(s), decide what to say there, and set a cadence you can actually keep, so visibility becomes a habit, not a sprint.
KEEP A RHYTHM
Light, regular check-ins to keep priorities clear, decisions moving, and your story aligned across site, socials, and sales—so you don’t lose the thread when things get busy.
Let’s Talk.
I don’t expect a website to sell you. And I’m not sure if it should. Let’s start with a talk on the phone for ~15 minutes. If it feels like a fit, we can go from there.
Clarity First: The Assessment + Roadmap
Clarity First is a conversation, an interview, a process that evaluates where you're at, identifies what to build on, what needs to change, and what to let go of. Clarity First gives you a clear, actionable plan for how to get where you want to go.
It's not coaching. It's not a course. It's a strategic assessment designed to help you make progress faster.
What you get:
Clarity on what’s working, what’s not, and what to do next
A tailored roadmap with clear priorities and approach
A chance to zoom out and make confident, aligned decisions
Who it's for: Anyone feeling stuck, unclear, or spread thin—ready to get honest and make decisions.
BRAND STEWARDSHIP
Many of my clients are solo creatives that need a partner to talk through things long-term. After Clarity First, we can continue working together monthly if it makes sense. We’ll adjust your strategy, answer questions, workshop decisions, and keep things moving.
No pressure, no fluff. Just thoughtful support to help you stay clear and confident.
What you get:
Ongoing conversations to keep momentum and solve issues as they come up
A second brain and outside perspective as things evolve
Accountability and guidance so you don’t get stuck again
“This guy’s normal. This guy’s great.”
-Grant Petersen, Rivendell Bicycle Works
“We gained A LOT of confidence… we know for a fact that we're on the right track and what we're doing is going to be way more impactful than what we were doing.”
-kellen hazelip, naomi furniture
“The shift in mindset has me focused and concentrating my productivity on achieving my goals.”
Who This is For:
We work with creative humans, independent professionals and small business owners who:
Are great at their craft but need to reach a more aligned community.
Want clearer focus, and a sustainable roadmap to follow.
Want structure and clarity—without feeling boxed into a rigid model.
Are launching something new and need help navigating it.
If that sounds like you, let’s talk.