Turn possibility into action.
Middle Management helps make creative work easier to see, support and sustain. We work with artists, creatives and cultural organizations to make more impact and build momentum.
Our work is at the intersection of brand positioning, messaging, opportunity strategy, and sustainable practice development.
Our goal is fairly simple:
Help meaningful work become easier to understand, easier to support, and easier to sustain.
Start the conversation:
We help creative humans and organizations make the most of their situation.
We’ll help you position so you can define what you’re known for, who values your strengths, and what makes you unique.
We’ll help you communicate your differences, your offers and your value clearly so the right people understand it easily.
We’ll help you identify how and where to show up so you can be efficient and impactful with your energy and time.
We’ll help you define a structure that works for you and build momentum that helps you reach your goals.
EXPLORE MAKE IT WORK
Bring Make It Work to your artists through workshops or funded advisory.
Access workshops, interest in advisory and follow the development of this work.
Bring this to your artists
Make It Work can be introduced through accessible programs designed for organizations, funders and institutions that support artists.
These programs help artists move from scattered activity to clearer decisions, stronger direction, and more sustainable practices over time.
They create better alignment between the support you provide and the outcomes artists are able to achieve.
ASSESSMENTS
Assessments introduce the core ideas behind MIW.
They help artists better understand how their practice actually functions and where to focus their time and energy.
Artists leave with:
clearer priorities
stronger sense of direction
better understanding of how to
approach opportunities.
PRACTICE DEVELOPMENT & ADVISORY
Application of insights through workshops, 1:1 and ongoing advisory.
This is where artists apply the work directly to their practice and begin building real momentum.
Artists work toward:
clearer decision-making
more consistent activity
stronger alignment between work and income
sustainable progress over time
If you’re interested in discussing options for your organization, let’s talk.
FOR ARTISTS
If you’re an artist interested in this work, you can:
join upcoming workshops
express interest in future advisory opportunities
stay informed as new programs are developed
“This guy’s normal. This guy’s great.”
-Grant Petersen, Rivendell Bicycle Works
“We gained A LOT of confidence… we know for a fact that we're on the right track and what we're doing is going to be way more impactful than what we were doing.”
-kellen hazelip, naomi furniture
“The shift in mindset has me focused and concentrating my productivity on achieving my goals.”