MAKE YOUR PRACTICE WORK.
Middle Management helps creative professionals take control of their practice, so they can be more intentional about what they offer, who they work with, and where they’re headed next.
Folks like you don’t struggle because your work isn’t good enough, more often than not the struggle comes from lack of:
knowing where to focus your energy and effort.
knowing how to be proactive and reach more of the right people.
having clear priorities and a roadmap to follow.
start doing what comes naturally and keep your momentum.
WHAT WE DO
MM helps creative professionals stop guessing and start making aligned decisions about their business.
You’ve done the work. You’ve built the portfolio. You’ve said yes to a lot—some of it great, some of it not. Now you’re ready to make clearer choices about your work, your clients, and your direction.
WHO WE WORK WITH
We work most often with mid-career creatives—people with a practice, a reputation, and a lot of projects under their belt, who are ready to stop reacting and start steering.
Artists ready to treat their practice like a business
Designers tired of quoting every job from scratch
Studios that want better-fit clients and more consistency
Small brands looking to realign before the next chapter
Founders who need to clarify what they actually do
If that sounds like you, we should talk.
“This guy’s normal. This guy’s great.”
-Grant Petersen, Rivendell Bicycle Works
“We gained A LOT of confidence… we know for a fact that we're on the right track and what we're doing is going to be way more impactful than what we were doing.”
-kellen hazelip, naomi furniture
“The shift in mindset has me focused and concentrating my productivity on achieving my goals.”
WHERE REFLECTION MEETS MOMENTUM
You likely don't need a rebrand, a new logo, or another random project. Or at least it shouldn’t be next on the list.
You need clarity.
You need direction.
You need to trust yourself—and move.
My Practice is Your Guide.
Middle Management c/o
Eric Nolan
2530 E 10th St #1
Indpls, IN 46204
CLIENTS, CUSTOMERS, PARTNERS or just “folks we’re lucky to get to work with”
